Popular globally for providing integrated ‘fit’ solutions for the apparel industry, Alvanon’s consumer research division, AlvaInsight, will soon be implemented by world famous fashion brand United Colors of Benetton. AlvaInsight, has supplied the brand with new and validated core body data profiles of its target consumer populations in the US, Europe and Asia. This data is being used to generate physical technical ‘fit’ mannequins, AlvaForms that will be used by United Colors of Benetton’s design, technical and sourcing teams, as well as their extensive supply base around the world, to execute consistent fit practices.
Alvanon will also supply the company with garment grade rule development tools that would enable it to standardize fit across its global size ranges. The new core body standard, AlvaForms and grade rule development tools will also enable United Colors of Benetton to design and manufacture garments that fit more of its customers better thereby increasing customer fit satisfaction and market coverage.
