In the Style, the renowned British womenswear e-tailer, has made solid progress in its long-term growth plan.
The e-tailer, in its efforts to make it happen, has completed restructuring of its marketing team – in addition to revamping its product and technology departments.
The focus is to enhance profitability.
The British online retailer said at its AGM that the value of orders for the collection launch was one of the largest it had seen all year.
Notably, the own-brand staples range also marked a step away from its traditional influencer campaigns and will bring in more sales opportunities.
The e-tailer has also, reportedly, shifted its operations to a bigger, better and more efficient warehouse with a focus on cutting costs.
In The Style has also made progress in optimising stock buys in line with its focus on growing the proportion of full price sales. Besides, it is continuing to manage cash carefully and that its invoice discounting facility remains undrawn with £ 800,000 of liquidity available.
Founded in 2013, In The Style has been growing rapidly over the last few years and in March 2021, it launched IPO, which raised £ 11 million in gross proceeds. It ships to as many as 100 countries.
