KENT, the world’s first verified compostable clothing brand, secured a deal on the live season premiere of Shark Tank (US).
Los Angeles-based KENT offers a line of men’s and women’s briefs, tees and reusable totes.
In a statement, KENT said that it received offers from four Sharks before landing a deal of US $ 200,000 for 15 per cent of the company with Daymond John, CEO and Founder of FUBU.
Stacy and Jeff Grace, the husband and wife duo behind KENT, chose Daymond to leverage his experience in the fashion industry.
“When Daymond jumped back in with a deal, we were ecstatic. He’s an industry icon and has had so much success growing mission-driven companies like ours,” said Jeff.
“I saw an opportunity to rethink how undergarments are made when I realised all of my underwear were made of synthetic materials,” said Stacy, adding “That’s when the idea of KENT was born – a line of thoughtfully designed 100 per cent organic, vegan and compostable underwear. I see composting as a natural recycling process. With cities like New York and LA rolling out curbside composting this year, we see composting becoming mainstream in America as a natural solution to landfill waste, for fashion and beyond.”
KENT, the world’s first compostable clothing brand offering products is 100 per cent organic, 100 per cent plant-based, 100 per cent landfill free and 0 per cent plastic. Their soft-on-skin, gentle-on-planet compostable clothing basics capture carbon and help reverse climate change through proprietary plant-based materials and compostable end-of-life fashion.
KENT claims that its underwear disappears in only 90 days, turning into nutrient-rich soil.
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