Sports events are always an opportunity for the demand of sportswear to increase and the world cup taking place in India has also increased the demand for the Team India jersey.

Industry executives believe that Team India’s jersey sales reached a record high with estimates of nearly Rs. 150 crore. The amount includes both the sales of official Adidas jerseys and the cheaper generic ones.

Recently in Ahmedabad, during the match of India with Pakistan, more than 100,000 spectators were wearing blue jerseys.

Nearly all top online platforms are witnessing a good demand for this particular product.

Amazon has placed the official Adidas India blue jersey as a “bestseller” on its platform, and it saw a 4.8X increase in the last four weeks, which escalated to an astounding 9X growth in the last three weeks before the match kicked-off on 5th October.

Myntra and Meesho too are seing a wide range of India blue jerseys and T-shirts with the names of top cricketers. For Myntra, the demand has grown close to 5X of business-as-usual days since India’s most recent victory. Companies believe that in coming days the demand can increase further.