Debuting six brands – Labworks, Room 365, Zutano Blue, MudHut, Boho Boutique and TOO by Blu Dot, that will be available exclusively online, Target has successfully managed to capture the e-tail market. All having an eclectic mix of merchandise catering to their audiences which include women’s wear, children’s wear, textiles, bedding and home décor,
Target.com is on its way to become a one-stop-shop as the retailer acknowledges the need to change as shoppers’ habits change. Target recognizes that consumers are going online more often to shop from the comfort of their own homes, and the need to not only draw new consumers to its online site but also retain existing online consumers, by offering online-exclusive deals that will set not only the retailer apart from other retailers, but also the website apart from the physical store. “We’re excited about these new brands and how they’re helping us further differentiate Target.com from other online retailers,” says Theresa Schmidt, a Target divisional merchandise manager.
