SuperBottoms, a leading D2C brand for eco-friendly baby-care products, has now forayed into offline retail business.
The brand has opened its first kiosk in Mumbai with the objective of building brand distribution as well as visibility. The kiosks display and sell products across its major categories – UNO cloth diapers, Dry Feel Langot, and Potty Training Pants. Along with this, SuperBottoms plans to open 6 kiosks targeting west and north zones by the end of this financial year, while at the same time building a team for General Trade outlets for its other products such as langots, underwear and reusable menstrual hygiene products.
Founded in 2016 by Pallavi Utagi, SuperBottoms that recently raised US $ 3 million, has grown 2X YOY in the last 4 years. The company targets an annual revenue of 250 crore in next two years.
Pallavi Utagi, Founder & CEO, SuperBottoms said, “SuperBottoms is on a mission to build cloth diapers in India, which will need parents to learn a completely new cloth diapering concept. And, when it comes to their children, parents have a lot of concerns and questions. Having an offline presence allows parents to feel and touch the product and experience it for themselves before purchasing it. On the business front, India is still a highly offline-oriented market, and if we want to truly develop the category and get it to all the parents in India, going offline is a major lever. Our first kiosk that began in October 2022 has seen phenomenal love and it gives us a lot of motivation to build this network stronger and faster.”
