Showroom B2B, the Indian platform for unbranded clothing, announced a pre-Series A funding round, raising US $ 6.5 million. The round was led by Jungle Ventures and featured new investors like Accion Venture Lab, Saison Capital, and ICMG Partners. Notably, previous supporters Strive, Gemba Capital, Titan Capital, and debt partners Alteria Capital and Stride Ventures continued their backing.
Showroom B2B had previously secured US $ 1.35 million in seed funding earlier this year and an angel round of US $ 180,000 in 2021. The newly acquired funds will fuel the expansion of the company’s phygital distribution model and the establishment of experience stores in India’s Tier-2 and 3 markets. Additionally, Showroom B2B will enhance its private labelling capabilities, making premium and affordable fashion accessible to retailers in smaller cities.
Abhishek Dua, co-founder and CEO of Showroom B2B, shared their plans to fortify their supplier base for private labels, particularly sourced from Bangladesh, highlighting the significant margin gains compared to the regular marketplace.
Founded in 2020 by Abhishek Dua and Shubham Gupta, Showroom B2B initially focused on eco-friendly furniture products but has since evolved into an asset-light business model. It connects retailers with an extensive inventory of unbranded garments from local sources. Showroom B2B has partnered with over 500 garment manufacturers and 3,000 retailers, offering an app-based ordering system with doorstep deliveries.
The company currently operates three experience stores across different regions in the country, facilitating fashion retailers in inspecting manufacturing samples before placing bulk orders. Showroom B2B plans to expand its network of experience centers by November 2023.
