SHEIN, one of the world’s largest fast-fashion retailers, has committed to increasing its product testing and compliance activities after the European Union (EU) threatened to fine it for selling unsafe goods on its platform.
SHEIN, in a statement, said it will perform 2.5 million safety and quality tests during 2025—compared with 2 million last year—while it will also spend US $ 15 million on compliance initiatives this year.
The China-based online shopping platform, which operates across 150 nations and sells both in-house fashion brands and third-party products ranging from apparel to accessories, has found itself under more intense scrutiny as regulators step up monitoring of online marketplaces. Most SHEIN products are shipped directly from factories within China to customers around the globe.
Since it rolled out its marketplace model, SHEIN added that it has severed relationships with over 540 sellers for non-compliance with standards.
SHEIN’s move comes after a formal letter issued by the European Commission and the EU’s Consumer Protection Cooperation (CPC) network, accusing SHEIN of violating EU consumer law. SHEIN has a month to respond to the complaints and provide corrective steps.
