Raymond Lifestyle is looking to significantly increase its presence in the European market, with the region expected to account for around 20-25% of the company’s exports over the next two years, according to CEO Satyaki Ghosh.
The strategy comes as Indian garment exporters reassess their dependence on the US following tariff-related disruptions and look to benefit from higher demand in Europe after India’s trade agreements with the UK and the European Union.
The company currently derives around 65% of its exports from the US, while Europe contributes approximately 17%. Ghosh expects the US share to decline to around 55-60% as Raymond Lifestyle expands its customer base across European markets.
Ghosh said European enquiries have increased by double digits following the announcement of the trade agreements, with around 30% of these enquiries already converting into orders. Demand has been particularly strong from the UK, while additional orders remain in the pipeline. He said the combination of new European customers and trade agreements could provide a “double boom” for the business.
Raymond Lifestyle has added new customers in Poland, Germany and France. The company, which owns brands including Park Avenue and ColorPlus, also supplies international retailers such as JCPenney and Charles Tyrwhitt.
Exports contributed around one-fifth of Raymond Lifestyle’s revenue in FY2026. Meanwhile, India’s textile and apparel exports to its 10 largest European markets increased 9% to Rs 69,445 crore (US $7.29 billion) in FY 2026, while exports to the US declined 7%, according to government data. The US remains India’s largest textile and apparel export market, accounting for just over a quarter of the country’s total exports.
To support growing European demand, Raymond Lifestyle is increasing production at its Ethiopia facility. Its Andhra Pradesh plant is also expected to more than triple its production capacity, with the number of production lines planned to increase to 10 over the next two years.
