Apparel brand Rare Rabbit has expanded its retail footprint by launching new stores in Jammu and Vadodara. The new Jammu store, located on the upper ground floor of Wave Mall in the Malik Market area, marks the brand’s debut in the city. This store aims to connect with shoppers across Jammu and Kashmir, offering a range of menswear and womenswear in a modern, white-hued interior. The store’s open façade features “You are rare,” inviting customers to explore its selection of dresses, shirts, pants, and other smart casual items.

In Vadodara, Rare Rabbit has opened its second store at Mona Lisa Centrum on Race Course Road. This outlet features a modern, industrial-style design and celebrated its opening with a promotional offer of 50 per cent off on select items.

Rare Rabbit is part of the House of Rare, owned by Radhamani Textiles, which also includes the brands Rareism and Articale. Each brand is known for its modern, relaxed style that appeals to millennial and Gen Z shoppers. Earlier this year, Rare Rabbit also opened a store in Hyderabad.