Pour Moi, a swimwear and lingerie specialist, had record sales growth thanks to its recent collaboration with M&S. According to stated numbers, the retailer’s profits increased by 66 per cent to US $ 3.8 million in the six months ending 30th September. Sales at the same time period also increased by 12 per cent to US $ 25.31 million.
The partnership between M&S and Pour Moi began in October 2023 when the knickers company debuted an edited lingerie line on the fashion and food behemoth’s “Brands at M&S” website.
At the time, Michael Thompson, the founder and CEO of Pour Moi, commented that he was ecstatic to be introducing Pour Moi’s high-end underwear to Marks & Spencer.
According to the corporation, Pour Moi is one of M&S’s best-performing brands thanks to its Santa Monica swimwear and Amour line, which brought in over US $ 6.33 million in sales over the partnership’s six-month duration.
