High-end men’s and women’s fusion fashion brand Nirmooha has established its first flagship store in Mumbai. Located in the historic centre of the Fort, the new exclusive brand outlet features the prêt and couture collections of designer Prreeti Jaiin Nainutia.
Nirmooha’s founder and creative designer Prreeti Jaiin Nainutia described the launch of the brand’s first flagship store as a long-awaited milestone. She noted that every detail, from the interiors to the finishes, embodies the brand’s narrative and aesthetic, designed for modern individuals rooted in tradition and self-expression.
The reveal follows the brand’s premiere of its latest collection, “Shree,” at the worldwide Paris Fashion Week 2025 show. This collection, which is currently on sale in-store, reflects the brand’s emphasis on concepts of metamorphosis and everlasting appeal with its sculpted forms, gold embellishments, and colour palette of jewel tones and neutrals.
Since its founding in 2016, Nirmooha has gained recognition for fusing traditional embroidery with modern silhouettes.
