N Brown Group, which boasts a portfolio made up of Jacamo, JD Williams and Simply Be, has announced the appointment of Heidi Kenyon-Smith as the new General Manager of Simply Be.
With more than 20 years of experience in the business, Kenyon-Smith provides N Brown with extensive knowledge in digital, womenswear, and media. She comes to the company from iProspect, a media agency, where she was the managing director.
In order to continue its group-wide transformation, the company has made this new hire in an effort to bolster its staff and add more talent to its roster, particularly in the area of digital knowledge.
In addition to accelerating expansion, the general manager will oversee Simply Be’s delivery of the complete client experience. She will oversee the implementation of commercial, service-led, and strategic customer results in her new position.
Heidi Kenyon-Smith said, “I’m delighted to be joining N Brown as the General Manager for Simply Be at such an exciting time for the business during its transformation.”
Kenyon-Smith’s appointment will be effective 2nd January 2023 and she will report directly to N Brown’s CEO of Retail, Sarah Welsh.
Sarah Welsh commented, “Heidi joins with a great deal of passion to deliver the evolution of Simply Be across all digital, brand and product touchpoints as we execute our ambition to become the UK’s most inclusive fashion brand for young women.”
Earlier this month, N Brown published its H2 2024 financial reports. The company expressed relying on “technology upgrades” to boost its dipping revenues.
