Mensa announces revamping of its streetwear brand Hubberholme and the launch of the new streetwear collection infused with fashion trends and athletic aspects called ‘Move the Movement’.
The brand’s targeted audience and appeal among Gen-Z consumers reinforces its commitment to diversity, style and authenticity. The new collection caters to the Gen-Z preference featuring drop shoulders, oversized boxy fits, premium contemporary fabrics and edgy street-inspired graphics and details. The brand plans to release over 100 new options every month as limited editions. By strategically adjusting its brand positioning, the company intends to build a strong and varied customer following, utilising advanced technology and a vast supplier network.
As stated by Ananth Narayanan, Founder and CEO of Mensa Brands, “Our journey has always revolved around celebrating the dynamic spirit of a new generation. Hubberholme isn’t solely about clothing; it represents a cultural movement that deeply resonates with the values and aspirations of Gen-Z. Our designs adeptly blend sportswear functionality with urban aesthetics.”
The brand revamp is also set with an ambitious set of goals which includes doubling its market presence and impact by the end of the upcoming year. Mensa is attempting to leverage its brand identity through acclaimed media platforms.
The brand Hubberholme is available on all major e-commerce platforms like Myntra, Flipkart, Ajio, Amazon, Meesho and more. The new collection is launched on Myntra, and is soon to be available on others.
