Macy’s, the US department store chain, has announced its debut in apparel resale market after entering into partnership with US-based fashion resale firm ThredUp.
Macy’s will be trialling resale services in 40 of its outlets all across USA through this alliance, which it hopes will reach Millennials and Gen Z who have undying passion for fashion sustainability and shopping resale.
Elated over the partnership, Jeff Gennette, Chief Executive Officer, Macy’s, said “The partnership with ThredUp gives us the opportunity to reach new customers and keep them coming back to shop and ever-changing selection of styles and brands that we don’t typically carry.”
Following Macy’s announcement, JCPenney said on Friday (16 August) that 30 of its stores will offer a seasonal array of resale handbags and women’s fashion items from ThredUp. Also, it said that it will switch up the curated assortment of ThredUp products every week.
In a statement released, Michelle Wlazlo, Executive Vice President and Chief Merchant, JCPenney, said “With the rise of online resale markets, there’s no doubt that demand for great value on quality brands is at an all-time high. There’s an emotional thrill that comes with finding one-of-a-kind secondhand product for much less.”