Home décor brand Lick recently unveiled its first-ever apparel line, which was created using colour psychology as a guide.
Colour psychology is the study of how colour can influence our mood and our behaviour; how we feel about ourselves and how we interact with each other.
The limited-edition collection, which draws colours from Lick’s carefully curated colour palette, consists of two jumpsuits in the colours TEAL 03 and PINK 04 (both £ 135), a cap in the colour BLUE 07 (£ 25), a sweatshirt in the colour RED 03 (£ 60), and a white t-shirt with a BLUE 19 square on the front (£ 29).
Each item has been manufactured from organic materials as part of Lick’s overall goal of achieving Net Zero, with the t-shirt, sweatshirt, and jumpsuit all being made from 100 per cent GOTS Certified Organic cotton. The jumpsuit also has a hand-stitched name tag that three generations may sign before being passed down.
“The relationship between an ability to express oneself and mental health cannot be understated. When we feel a sense of conviction about who we are, and feel confident showing up in society as our truest self, we find peace, joy and fulfilment,” Tash Bradley, Colour Psychologist and Director of Interior Design at Lick, said.
‘When we feel unable to openly express ourselves in a way that chimes with our identity, self-doubt and anxiety can take hold. Lick Apparel is about celebrating the power colour gives people to express themselves the way they choose to show up that day. Expression of self is fluid, and colour is your canvas.’
In order to investigate the intertwining realms of colour and artistic self-expression, Lick collaborated with four London-based artists, Georgia Beaumont, Bernice Mulenga, Sonny Flynn, and Shenyue Ding, to launch the Apparel collection. The Lick Apparel collection is available to buy now from Lick.com, while stocks last.
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