In a step that is transforming India’s retail market, Libas—a rapidly expanding fashion brand—has ventured into the arena of quick commerce with a strategic partnership with Zepto. The partnership will deliver fashion essentials to customers’ homes in 10 to 12 minutes, transforming the experience of style in real time.
Relying on Libas’ digital-first business model, the company is committed to transforming fashion accessibility in the aftermath of growing consumer demand for immediate gratification. Zepto’s hyperlocal delivery infrastructure will now cater to fashion-conscious consumers in 50 Indian cities in India’s leading metros of Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad.
The range includes a well-designed range of Libas’ best-selling kurta sets, co-ord sets, and casual wear, placing the brand midway between convenience and the latest fashion.
Sidhant Keshwani, CEO and Founders of Libas said that they aim to redefine the playbook for how fashion becomes a part of Indian women’s busy lives today, and it’s not about speed—it’s about immediacy and empowerment through fashion.
On similar lines, Zepto’s Chief Business Officer Devendra Meel stated that they’re making a promise of convenience to fashion. He added that fast fashion is no longer about trends—it’s about timelines, and they’re looking forward to enabling Libas to seize that moment.
In an effort to drive the launch, the brand has also released a campaign film focusing on the new era of on-demand apparel. The move not only highlights the increasing presence of logistics and technology in fashion retailing but also marks one of the first large-scale fashion insertions into India’s instant commerce market—a precursor to how brands will increasingly align with instant delivery models to drive consumer interaction and satisfaction.
