Kraus Jeans plans to launch 20 new exclusive brand outlets (EBOs) during the current fiscal as part of its retail expansion strategy across Maharashtra, Haryana, Assam and Gujarat.
The women’s apparel brand opened 16 stores across India in FY ’26, including new outlets in Delhi, Prayagraj, Nashik and Nagpur during Q4, with a focus on expanding its presence in Tier-2 and Tier-3 cities, taking the current total store count to 28.
“The company is aiming to cater to the growing demand for comfortable denim wear among women while also strengthening its presence beyond metro markets. The brand has recently expanded into the athleisure category with products such as joggers and oversized T-shirts as part of its broader portfolio diversification strategy,” said Ravi Punjabi, Founder of Kraus Jeans.
He added that each of the 28 new stores will showcase the brand’s contemporary range of denim and casual wear with its signature superior fit, all-day comfort, versatility, and a strong ‘Made in India’ ethos that caters to evolving style preferences and everyday wearability.
The brand claims that customers can browse through Kraus’ latest Spring–Summer 2026 (SS’26) collection featuring a wide range designs, including wide-leg denims, denim tops, flared and straight fits, Korean pants, baggy jeans, linen shirts, oversized tees and tops.
