Kewal Kiran Clothing (KKCL) is targeting 15–18% organic revenue growth in FY27 and plans to add around 50–70 stores as it expands Kraus, strengthens its core Killer brand and shifts smaller brands towards new channels and consumer segments.
The company, which operates brands including Killer, Lawman, Easies, Integriti and Kraus, expects its three-year revenue CAGR to reach around 20 % when inorganic growth is included.
Pankaj Jain, President, KKCL, stated that the company expects organic growth of 15–18 %, with acquisitions contributing an additional 5 % to its overall growth target.
KKCL does not plan to pursue acquisitions every year and expects inorganic growth opportunities to be pursued approximately once every three years, Jain said.
The company currently operates around 660 stores, including approximately 420 Killer stores, 80–85 Lawman stores and 30–35 Kraus stores. Around 500 outlets are franchise-operated, while nearly 150 are company-owned.
KKCL plans to maintain a capital-efficient expansion model and limit rapid growth through company-owned company-operated (COCO) stores. It expects to open around 50–70 stores during the current fiscal year.
Kraus is emerging as the fastest-growing brand in the portfolio and is expected to grow by more than 20 % this year, with its EBITDA margin expected to be close to or above 20 %.
The brand is available through retailers including Lifestyle, Shoppers Stop, Pantaloons and Reliance, and has also entered Broadway this season.
