Meesho’s Net Merchandise Value (NMV) generated through its Content Commerce ecosystem grew 152% year-on-year in the 12 months ended August 2026, supported by 1.6 lakh active creators.
Around 90% of the active creators are nano creators with fewer than 10,000 followers, while 81% are from non-metro markets. Homemakers account for 40% of the creator base, while young graduates make up 30%, including around 50,000 graduates. About 25% of active creators are first-time creators.
Tier 3 and Tier 4 markets contributed 66% of Content Commerce orders, with Varanasi, Agartala, Jabalpur and Madurai among the key markets. Around 78% of active homemaker creators are from non-metro India.
More than 4 lakh sellers have opted into Meesho’s Content Commerce ecosystem, which allows them to generate demand through creator-led product content.
Creators earn commissions on orders generated through their content, including content distributed on Meesho and third-party social media platforms.
Meesho’s short-form video platform, Video Finds, recorded nearly 4,800 crore content views and around 9,000 crore minutes of watch time over the past 12 months.
Women’s fashion remains the largest category for creator-led shopping, while content-led product discovery is also expanding across electronics accessories, personal care and home products.
