With the growing popularity of e-commerce sales in Canada, the famous affordable fashion chain Joe Fresh has finally decided to go online with the launch of its own e-commerce platform joefresh.com, offering seasonal apparel and accessories from its latest collection.
Until now, Joe Fresh had only been available online through the departmental store JCPenney, in the brands first venture as an external retail supplier. The decision to go online comes in the wake of the growing competitors already having e-commerce websites, and also as the fortunes of its biggest US sales channel JCPenney dwindles. The retailer’s plans on fulfilling its online orders from facilities located near Canada Post’s main distribution hub and will be offering free shipping on orders of US $ 50 or more.
