With the establishment of a flagship store in Raipur that is 27,000 square feet in size, lifestyle and apparel retailer Iconic has increased its footprint in Central India. The new store, which is situated in Zora The Mall, is the brand’s biggest retail location in the area.
Vishnu Deo Sai, the chief minister of Chhattisgarh, and Arun Sao, the deputy minister, opened the new Iconic store. Iconic’s continuous emphasis on growing into high-potential Tier-2 locations is reflected in the launch.
Iconic’s COO Apoorv Sen said the brand’s expansion across India is focused on high-growth cities with strong potential. He described the move into Chhattisgarh as strategic and expressed confidence that Raipur’s vibrant market will welcome the Iconic experience.
The store has separate areas for men, women, and kids and is designed as a multi-brand lifestyle destination. In addition to Iconic’s own range, its goods feature both domestic and international brands, including Shantanu and Nikhil, True Religion, Antony Morato, Gant, and DKNY. The selection includes everyday clothing, elegant formals, and occasion clothes.
