One of the most popular international footwear brands in Pakistan, Hush Puppies, has now introduced a clothing line there. The company announced in a press release that their upcoming Autumn/Winter collection, titled ‘Head to Toe with Hush Puppies’, would provide customers with a ‘one-stop solution’ for all their clothing and accessory needs.
Hush Puppies Pakistan’s clothing line is high-quality, comfort-driven smart casual westernwear for both contemporary men and women.
Having first set up a retail store in Pakistan in 1992, the Hush Puppies name has been firmly established there ever since.
“Hush Puppies’ entry ushered in comfortable, classic styled and high-quality footwear to customers solving the problem of lack of comfortable shoes in Pakistan. Through decades of experience in manufacturing quality footwear, the brand’s success proves that consumers are always on the lookout for options that cater to their needs and address their problems,” stated the press release.
Hush Puppies, armed with this newfound knowledge, “is venturing to provide quality apparel to their consumers at highly competitive price points,” something that is currently lacking in Pakistan’s western apparel market.
Mohammad Qasim, Managing Director Firhaj, commented, “Head to Toe is a philosophy we’ve been working on for quite some time. Hush Puppies Pakistan spearheaded the same for its global counterpart by being the first to introduce the one-stop concept. We are proud to announce that Firhaj, the official licensee for Hush Puppies in Pakistan, will also be manufacturing apparel for global audiences.”
CCO of Firhaj and driving force behind the launch’s apparel ideas, Ahsan Rashid, said,
“After extensive R&D, Hush Puppies has come up with the ideal range to launch. Both men’s and women’s smart casual collections reflect the choices of our modern consumer.”
Ravia Saqib, Head of Marketing, Hush Puppies, the key thought leader of the concept commented: “We as a brand have always believed in tying brand communication back to our core philosophy and with apparel, it was no different. In this world of constant ups and downs, we want to encourage our audiences to look at the bright side of life. So, here’s to looking towards comfort, looking into opportunities, and looking at the future.”
As per the press release, audience has responded positively to the content, and the company has reported an increase in sales and a closer relationship with its customers.
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