An important turning point in the House of Rare’s retail history has been reached with the announcement of the opening of its first combined Rareism and Rare Ones store in Mumbai. The recently opened store, which spans more than 1,350 square feet, is situated in Mumbai’s Phoenix Market City Mall.
The store features the labels’ most recent Spring/Summer 2025 collections, which feature a variety of morphologies, striking and timeless colour schemes, and avant-garde styles for both boys and girls.
Customers of Rareism and Rare Ones are being brought together in a carefully planned area that honours contemporary Indian families with the inauguration of this combined store in Mumbai, according to Abhishek Srivastava, Chief Brand Officer, Rareism. In order to give customers more of what they enjoy—style, comfort, and a shopping experience catered to both ladies and young boys—this is a crucial step in growing the brand’s retail presence, he adds.
The House of Rare intends to create other such concept stores throughout India in the upcoming year, with the Mumbai location being the first.
