Sportswear brand Fila has unveiled Hailey Bieber as its global brand ambassador, embarking on a multi-year alliance set to redefine sports fashion. The collaboration promises a series of exclusive sportswear collections co-designed by the model and entrepreneur, with the inaugural release slated for the Fall/Winter 2024 season.
Fila is launching a campaign featuring Bieber alongside Reilly Opelka, coinciding with the 50th anniversary of the brand’s legendary F-Box logo. The F-Box Anniversary Collection includes tennis-inspired ensembles like polo shirts, tracksuits, jackets, and contemporary crewnecks, while few designs feature tennis racquet graphic print and timeless stripes, in Fila’s iconic red, white, and navy color scheme.
Opelka also graces the campaign, donning a selection of coordinated men’s sets, reinforcing Fila’s commitment to both performance and fashion.
Hailey Bieber stated, “I am grateful to expand my role with Fila, a brand that has always stood out for its quality, elegance, and bold and beautiful designs. I appreciate the brand’s Italian heritage and the eras of Fila fashion where I can continue to draw inspiration. I am excited to bring my own point of view to Fila’s iconic styles, as we work to create something special together.”
