Danish outerwear brand Rains has opened its newest store in Spitalfields with an area covering 1,308 sq.ft. marking its third establishment in London. The Spitalfields store is set to become a hotspot for fashion enthusiasts, offering the complete AW ’23 collection including the highly sought-after waterproof nylon ‘Vardo Jacket’ series, ‘Kevo Jacket’ series featuring semi-transparent puffers, and ‘Kofu Fleece’ series.
The store also carries a selection of bags and luggage from the popular ‘Texel Travel’ series, which has gained immense popularity since its launch in June 2023. Rains continues to make a splash in the London fashion scene, providing locals with cutting-edge outerwear and accessories for all seasons.
Rains Country Manager for the UK and Ireland, Tom Bettinson, stated, “Spitalfields has a unique mix of tourists and locals, and we can showcase the brand in a bigger way to loyal customers and introduce ourselves to newcomers, both Londoners and internationals. The area also has a great juxtaposition of shoppers – from young creatives to city workers.”
