Gap, one of the leading American retailers, is enhancing its reach in India with its local partner, Reliance Retail as it is in the process to launch over 100 points of sale. The initiative includes shop-in-shop and stand-alone outlets. Though the timeline of the expansion plan has not been disclosed.
Akhilesh Prasad, President and chief executive, Fashion and Lifestyle, Reliance Retail Ltd., said that “Gap is seeing rapid rollout of both online or offline, there is huge acceptance in the market. We are trying to grow as fast as we can; the moment we find stores we are opening. So Gap will see huge increase.”
Gap’s expansion in India follows its decision to end the association with Arvind Ltd., in 2020. In 2022, it re-entered India with Reliance Retail.
In July 2022, Reliance had signed long-term partnership agreement with Gap Inc., to launch the American fashion brand in India. Since then, Gap has been made available across multiple shop-in-shops as well as on Reliance Retail’s fashion-focused e-commerce platform Ajio.
