India’s leading e-commerce marketplace Flipkart launched its in-house sports and fitness brand, Adrenex.
Designed to cater to the unique needs of Indian customers who are increasingly seeking a healthy and active lifestyle, Adrenex currently offers a diverse range of selection, across 220+ products in the sports and fitness category.
The launch coincides with the start of the ICC Cricket World Cup 2019 in England, the time that is likely to see sports fever spike across the country. The launch also comes at a pivotal time for the sport and fitness industry in India, which estimates suggest will be valued at US $ 5.6 billion by 2023 from the current US $ 3.3 billion.
The private brand by the online marketplace was introduced just before the Big Billion Days and has already grown 3X. The brand is massively expanding its catalogue to address all sporting and fitness needs, no matter how niche or diverse, from cricket gear and yoga mats to skating gear.
In order to meet the needs of India’s burgeoning class of fitness enthusiasts, the Adrenex by Flipkart portfolio comprises special performance-tested products at affordable prices, seeking to combine quality and value.
Through Flipkart’s pan-India logistics network, Adrenex by Flipkart will bring the latest and best sporting accessories and equipment to the company’s 150 million plus customer base.
Adarsh K. Menon, Vice President of Private Brands, Electronics and Furniture at Flipkart, said, “The aim of Flipkart’s Private Brands has always been to solve our customers’ unique needs across categories, by providing them with the best quality at affordable prices. By launching Adrenex, we are looking to better serve Indians who are becoming increasingly health and fitness conscious, but may not have access to good quality equipment. Going forward, we will be adding more products to our catalogue, with the goal of serving every sports and fitness need that a customer might have.”
As Indians gear up for the Cricket World Cup, Adrenex by Flipkart has launched a full catalogue of cricket equipment.
