Owned by USA’s Walmart, Flipkart, one of the leading e-commerce platform has come up with an in-app fashion platform Spoyl for Gen Z customers (people born between 1997 and 2012), saying the cohort is a “gold mine”.
Few months back, Flipkart-owned Myntra also launched its similar platform FWD for Gen Z.
Flipkart’s Spoyl claims to have more than 40,000 fashion products, including western wear, accessories and footwear, in a diverse collection of designs.
Sandeep Karwa, vice president, Flipkart Fashion said that the company believe that there’s a massive opportunity in this segment. Over 25 per cent of Flipkart Fashion’s customer base comprises Gen Z.
Gen Z’s fashion sense is influenced by OTT content, international pop stars and pop culture. Value, technology and experience shape the generation’s shopping. So Flipkart has a technology to identify trends and experiences. How do consumers crawl social media handles which are probably not even based in India and identify trends in places like Prague, Brazil or even related to Korean popular music or TV series?
India has the world’s third largest online shopper base and reports underlines that one in three online shoppers is a Gen Z and their online fashion purchase is at entry-price points. Gen Z loves expressive clothes, wants to stand out, and has an ever-changing style.
