British fashion brand FatFace has confirmed the closure of its US stores as it transitions to an online-only model in the market, while reaffirming that its UK stores remain central to its operations and ongoing growth strategy.
The company said the decision was driven by rising operational costs, which had made its physical store model in the US unsustainable. Moving forward, the brand will operate online in the US via NEXT’s Total Platform and intends to expand its digital offering into additional international markets beyond the UK and US.
A company spokesperson said the retailer remained focused on scaling its digital capabilities and bringing its high-quality designs to a wider global audience.
The announcement comes as FatFace reported a decline in revenue from US $ 342.65 million in 2024 to US $ 303.87 million in 2025, which it described as being in line with expectations. For the 52 weeks ending 25th January, profit before tax fell from US $ 27.65 million to US $ 21.63 million, reflecting continued investment in new systems to support long-term growth. The company stated that this investment had already had a positive impact on trading since the year end, with profit before tax in the first half of the current year ahead of the same period last year.
Full-price sales rose 6.6%, UK store performance improved 3.4%, and trading through NEXT surged 86% year-on-year following the retailer’s acquisition of FatFace at the end of 2023.
CEO Will Crumbie said the business had made strong progress in delivering its strategic and financial objectives during the year. He noted that FatFace continued to prioritise full-price sales, adopting a strategic approach to discounting, and had expanded its store network with new openings, including a location in Blanchardstown, Ireland. Crumbie highlighted that 2024-25 marked the first full year of trading as part of NEXT, during which the brand successfully migrated its systems onto NEXT’s Total Platform infrastructure — a move he said would enhance customer experience and streamline operations.
Crumbie added that the company’s focus now was on growth, both in the UK and internationally, while maintaining product quality, a strong multi-channel offering, and a commitment to sustainability.
