Fashion-tech start-up ANNY has announced that it has raised Rs. 10 crore (US $ 1.15 million) in a Pre-Series A fundraising round led by early-stage investor Atomic Capital.
ANNY is a vertically integrated, inventory-light business strategy that focuses on trend-led fashion in the accessible luxury market. It was founded in 2003 by Japjot Singh (CEO), Aveen Kaur (COO), and Rahul Tanwar (CTO). Since its founding, the company claims to have scaled eight times.
To stay up with changing consumer preferences, a sizable amount will go towards developing new product categories and promoting innovation. Additionally, the business intends to improve its in-house technology stack, which will facilitate smoother client experiences and more effective real-time trend adaptation.
To support its next stage of growth, ANNY will concentrate on bolstering its core team and hiring important leadership personnel in parallel. Along with stepping up marketing initiatives to increase brand awareness and loyalty, other top priorities include fortifying distribution channels and encouraging greater community involvement.
Japjot Singh shared that the brand ’s vertically integrated model and real-time trend responsiveness enable the company to minimize inventory risk while maximizing customer satisfaction. With the support of Atomic Capital, Singh noted, the company is not only scaling faster but also scaling smarter. The investment, he added, will help fuel ANNY’s ambition to become a Rs. 100 crore+ ARR brand by next year.
Apoorv Gautam, Founder of Atomic Capital, praised ANNY for establishing a strong competitive advantage through operational and supply chain excellence, combined with growing consumer affinity and strong market traction. He added that the founders are building the brand with impressive capital efficiency and value their investors for more than just funding.
