Crepdog Crew (CDC), an Indian premium streetwear and fashion retail platform, has crossed the Rs 130 crore (US $13.71 million) revenue milestone while maintaining profitability, marking significant growth from revenue of Rs 1.9 crore (US $200,000) in 2020. Anchit Kapil, co-founder of Crepdog Crew, is now aiming for Rs 500–600 crore (US $52.72 million – US $63.27 million) in sales over the next two years, supported by an aggressive offline expansion strategy.
Founded by Anchit Kapil, Bharat Mehrotra, and Shaurya Kumar as a sneaker reseller platform, the brand now has flagship locations in Delhi, Mumbai, and Hyderabad and intends to open ten more over the course of the next two years. The plan is to open stores in cities including Gurgaon, Bengaluru, another Delhi location, Chandigarh, Kolkata, Ahmedabad, and Pune.
The company’s revenue mix is led by its sneaker and accessories business, which contributes 79% of total revenue, while apparel accounts for 21%. Around 40 domestic fashion firms, including DeadBear, Ethereal, Reconstruct, Grey Area, Temporary, and Rebel Art Division, are presently housed on the platform. The brand intends to keep the platform well-curated while adding seven or eight more brands this fiscal year.
Higher ticket sizes in the sneaker and accessories segment continue to support revenue growth, with average order values of nearly Rs. 20,000 (US $211) compared to around Rs. 4,000 (US $42) for apparel. The company’s overall Average Order Value (AOV) stands at approximately Rs. 12,000 (US $126), while offline purchases average close to Rs 22,000 (US $232).
Anchit said that CDC is preparing to raise a Rs. 50 crore (US $5.27 million) Series A funding round in the coming quarter. The company plans to deploy the capital towards expanding its retail footprint, strengthening its ecosystem for homegrown brands and scaling its position in India’s premium streetwear market.
He added that CDC is currently EBITDA profitable at around 2% and is targeting revenue of Rs. 170 crore (US $17.92 million) this year while continuing to improve profitability alongside growth.
