DFY Sport, a recently launched athleisure wear brand, has collaborated with the e-commerce major, Amazon, to boost its sales in India. The apparel label has also roped in international cricketer Hardik Pandya and Bollywood actress Nidhhi Agerwal as its ambassadors.
DFY’s exclusive range of clothing, footwear, and accessories will be sold online only at Amazon Fashion. The brand which is still expanding its physical presence in the country is assured that the collaboration with the leading e-player will help it widen its reach in India.
In a statement issued, Rajiv Mehta, Founder & Director, KAN DFY Sports Pvt Ltd elucidated that “We believe in the need to offer greater value to the customer without being flexible with the quality. Additionally, Amazon is customer-centric and a renowned name in the e-commerce market for delivering orders briskly and efficiently, by partnering with Amazon Fashion, we will make ourselves accessible to a wider reach to customers across the nation.”
DFY launched its first flagship store in Mumbai earlier this month and it is expecting to open over 20 outlets across nine cities; Bangalore, Bareily, Chennai, Hubli, Hyderabad, Mumbai, Mohali, Surat and Vadodara, in the coming months.
Mayank Shivam, Director, Category Management, Amazon Fashion further elaborated on the development that the leading e-retailer is thrilled to partner with a youthful sportswear brand, DFY on its online fashion marketplace. “Their exclusive presence online on Amazon shows their trust in us. We are sure that customers all over the country are excited to shop from this exciting new range of sportswear,” he concluded.
