British lifestyle brand Crew Clothing claims to have unlocked threefold growth in digital sales from new customers, by partnering with performance specialists Nest and Wunderkind.
Crew Clothing claimed to be able to treble sales from new customers by implementing their “performance marketing solutions that scale one-to-one messages for retailers” and “optimise online performance, improve web traffic quality, and retarget existing customers.”
Crew Clothing was able to “switch its paid social focus to scale new customer growth and raise awareness of the brand to new users” by collaborating with Nest to build the retailer’s paid social strategy and using Wunderkind for first-party data collecting and triggered email marketing.
In order to identify “brand new, high-quality audiences, with efficient media buying and creative strategies that would ensure stable – and sustainable – revenue growth,” Nest changed how much money was allocated.
Ally Bradshaw, Digital and Customer Director at Crew Clothing, said, “It’s not just about driving traffic to our site, it’s about what happens once they get there.”
Additionally, Crew asserts that it “significantly” extended the reach of their triggered email programme, allowing it to deliver more individualised, 1:1 communications at a higher volume based on intent indications like product, category, and cart abandonment. In comparison to its prior solution, the revenue generating performance increased by 148 per cent as a result. Wunderkind now drives 7.4 per cent of Crew’s overall digital revenue.
Crew Clothing released their annual trading numbers in October, revealing a 22 per cent rise in like-for-like sales and a turnover of £ 101.3 million, up from £ 82.7 million in 2022.
