Chumbak, a popular lifestyle and accessories brand, has increased its commitment to sustainability and onboarded circular technology product Relove.
The product allows customers to sell their pre-loved Chumbak products to buyers through the brand’s e-commerce store. Chumbak urges customers to list their pre-loved items, such as laptop sleeves, bags, watches, cushion covers, and furnishings, on its online store.
“Chumbak was born as a brand that manufactured in small, mindful batches,” said the business’ CEO Vasant Nangia in a press release. “Over the years, we’ve kept our inventory forecasting conservative to avoid overproduction and wastage. With Relove, we’re taking our commitment to conservation a step further by enabling our customers to sell their preloved Chumbak products on our platform.”
“We are so honored to be Chumbak’s chosen partner to power their resale initiative,” said Relove’s co-founder Kirti Poonia. “With advanced technology, newer sustainable models are possible in retail. This is a big step towards reducing the brand’s carbon footprint while helping its customers.”
The initiative aligns with Chumbak’s commitment to sustainability and conserving the environment. By promoting the reuse of products, Chumbak aims to reduce overproduction and wastage.
Chumbak was founded in 2010 in Bengaluru by a husband-wife duo, Shubhra and Vivek. The brand’s mission is to promote contemporary Indian design through lifestyle accessories and homeware, manufactured as locally as possible to support community livelihoods in India.
