Luxury fashion brand Burberry has initiated legal proceedings against the retail chain B&M, accusing the value store of trademark infringement, according to a report. The value chain has allegedly copied the luxury brand and named its pet collection as ‘furberry’.
The case has been filed in the High Court and it alleges that B&M has falsely represented its goods as Burberry products. While the specific details of the claim remain undisclosed, B&M recently launched ‘furberry’, its brand for pet accessories, featuring a distinctive check pattern reminiscent of Burberry’s iconic design.
This alleged infringement has prompted Burberry to take legal action to protect its brand identity and intellectual property.
As the legal battle unfolds, Burberry has opted to maintain silence on the matter, while B&M has yet to respond to requests for comment. This high-profile dispute highlights the increasing importance of trademark protection for luxury brands, particularly in the face of counterfeit goods and unauthorised use of their intellectual property.
Meanwhile, Burberry is undergoing a significant transformation, having recently announced a turnaround program aimed at reviving its performance. The luxury brand plans to focus on its core strengths, such as outerwear and scarves, while adjusting pricing strategies to enhance its market position.
