In order to boost sales, Brazil-based apparel retailer Lojas Riachuelo SA, controlled by Guararapes Confeccoes SA, has decided to launch its e-commerce section by the end of this month.
The yet to be launched e-commerce site will sell all 15,000 items available at the brand’s brick and mortar stores. To launch this e-commerce section, the retailer has invested 28 million reais (US $ 9 million). The decision was taken by the company after its rival retailers noted good performance in the sector.
“Riachuelo’s late arrival to e-commerce has allowed the company to design a business model more likely to succeed,” Online Head Jonas Ferreira said in the statement, noting that e-commerce will be integrated with the chain’s 291 stores.
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According to data from consultancy Ebit, online retailers have been outperforming traditional brick and mortar chains in Brazil, raising sales 7.4 per cent in nominal terms in 2016 from 2015 while order volumes were roughly flat.
