Footwear giant Bata India has surpassed 500 franchise outlets for the first time, reaching a total of 1,860 retail stores across India, including franchise locations, in the last financial year.
“Our company continues to expand its retail network, renovate stores to enhance customer experience and accelerate growth through franchise and distribution channels. Strong brand recall has driven increasing interest in opening franchise stores,” Bata stated in its annual report for FY ’24.
Bata’s distribution network now spans over 1,500 towns. “Our retail network has grown to over 1,850 stores, achieving significant milestones such as opening 500-plus franchise stores, 650-plus sneaker studios, and 125-plus Hush Puppies stores,” said Gunjan Shah, Bata India MD and CEO.
“Our premiumisation strategy is progressing well,” Shah added, noting that small towns are seeing increased demand for premium products as consumers’ incomes rise. The shift towards branded products, ease of digital payments, and the impact of digital marketing and social media have attracted consumers from tier 3-5 cities.
“2024 presents an opportunity to build on the foundation laid in 2023 and advance our sustainable, profitable growth agenda,” Shah mentioned.
Bata noted that the Indian footwear industry has shown resilience post-pandemic and is experiencing a healthy revival, driven by higher disposable incomes, demand for branded and comfortable footwear, and evolving fashion trends.
