Following the release of its second-quarter results in November, Under Armour restated its full-year fiscal 2025 outlook at an investor meeting in New York.
Important details of Under Armour’s fiscal 2025 outlook included a low double-digit percentage rate of sales reduction, a 125–150 basis point improvement in gross margin, and an operating loss of 176–196 million dollars.
In order to provide athletes and customers with a more straightforward and intentional presentation, the firm has stated that it intends to simplify the development engine, selection, and merchandising approach.
Additionally, Under Armour wants to implement regionally unique market-specific commercial strategies. The corporation intends to use disciplined marketplace management to rebuild and fortify the brand throughout the Americas.
To increase addressable market potential, the company will concentrate on regionally relevant sports categories in Europe, the Middle East, and Africa. It will also build on its success in the UK to grow into other important nations like France, Germany, and Spain.
Under Armour will concentrate on safeguarding the brand in Asia-Pacific while negotiating the short-term volatile climate.
