R&B, the rapidly expanding lifestyle fashion brand of Apparel Group, has opened a new store at Phoenix Marketcity, Mumbai—a significant step in its fast-tracked India expansion. This opening also further solidifies the brand’s international vision of reaching 250 stores by the close of 2025.
Speaking about the opening, Abhishek Bajpai, CEO Apparel Group India, said that opening at Phoenix Marketcity demonstrates their efforts in making quality fashion accessible. Mumbai is an important market, and with this store they intend to provide a new and exciting shopping experience. With over 10,000 styles in their portfolio, they believe in addressing the changing needs of fashion-conscious consumers in this market.
The newly launched concept store reflects R&B’s emphasis on improving the customer experience. These stores are planned with contemporary retail components in mind, combining digital screens for improved interaction, logical planning for effortless navigation, and energy-efficient illumination that provides an upscale ambiance while reducing energy consumption.
Spanning 6,600 sq.ft., the Phoenix Marketcity store showcases R&B’s latest ranges, ranging from essentials to fashion forward trend-driven pieces. Customers also have access to the entire range online, ensuring an omnichannel presence. Having built a strong presence already in Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, R&B is now set to expand into new regions, including Delhi and Chennai.
Apparel Group, with its head office located in Dubai, UAE, is a retail giant with over 2,300 stores and 85+ global brands within its stable. The Group has over 27,000 employees of different ethnicities who cater to millions of fashion-conscious consumers across the globe.
