Global fashion and retail giant Apparel Group has announced the debut of British menswear brand Ben Sherman to the Indian market. This action is a component of Apparel Group’s multi-brand licensing deal with Marquee Brands LLC, which aims to increase the visibility of high-end fashion brands in the Indian and GCC markets.
Ben Sherman was founded in Brighton, England, in 1963 by Arthur Benjamin Sugarman and it immediately came to represent British youth culture. Ben Sherman has evolved throughout the years, now selling a variety of menswear items such as shirts, suits, outerwear and accessories.
Apparel Group’s commitment to introducing well-known global brands to new markets is demonstrated by the launch of Ben Sherman in India. Apparel Group is well-positioned to provide Indian clients with access to Ben Sherman’s rich history and modern designs thanks to its extensive retail network and in-depth knowledge of local consumer tastes.
