Inclusivity has been the buzzword in fashion for a long and it’s high time that the bridal world also makes necessary changes to itself to celebrate women of all shapes and sizes.
Anthropologie-owned bridalwear brand BHLDN has announced an extension of its size offerings through to 26W.
The brand has created a special category BHLDN Plus that will be available on the official e-commerce store as well as 10 store locations.
The collection will include 30 bridal dresses and 20 bridesmaid dresses in sizes 0 to 26W along with affording the brand an opportunity to offer personalised, one-on-one shopping experience to more brides.
“Getting the right fit for each bride is our number one priority,” General Merchandise Manager Lori Conley said in a statement.
Lori added “Before going into production, each BHLDN Plus gown is fitted in-house on a true plus-size model, who can sit, stand, move and spin in the dress to tell us what she likes and doesn’t like about it. We want the brides to experience the magic moment of trying on a gown in-store and falling in love with it.”
The collection will consist of the brand’s own classic and innovative designs with romantic details as well as offerings from other designers including Watters, Hayley Paige, Jenny Woo, Amy Kuschel, Theia and Nouvelle Amsale.
