Missguided, UK-based online fashion retailer, has signed Transparency pledge and agreed to publish the details of all its suppliers.
This pledge aims to create a complete transparency in garment industry by establishing a minimum standard of supply chain disclosure by publishing standard information of all suppliers in the manufacturing supply chain.
The retailer has collaboration with 179 Tier-1 factories, across 12 countries, from where it sources its products and has a significant sourcing presence in Leicester, UK.
The step will provide a complete transparency of the manufacturing practices ensuring the sustainability norms are followed by the brands.
Missguided has been in the spotlight for the past 10 days following the airing of a fly-on-the-wall style documentary of the business called Inside Missguided: Made In Manchester.
The Channel Four documentary has been severely criticised by the people for displaying a glamorised view of the company and also glossing the harmful negative environmental and social issues associated with fast fashion.
The Transparency Pledge was set up by a coalition which includes Industriall Global Union, Clean Clothes Campaign, ITUC and Human Rights Watch, among others. A few other retailers who have signed the pledge include H&M, Next, Inditex, Pentland Brands and M&S.
Asos, UK-based online clothing and cosmetics retailer, also recently asked the brands and retailers selling and wanting to sell on the website to sign up for the Transparency Pledge.