The online retail giant Amazon is expected to launch its own fashion brand in the UK with an aim to grab the US $ 3 trillion global fashion market. Last year, the retailer launched seven private fashion brands, from baby clothes to men’s suits. If reports are to be believed then launch is likely to take place this Spring.
It was speculated that Amazon would foray into the fashion as it started a photography studio in Shoreditch, East London. The move was aimed to lure consumers away from online retailers ASOS, Zalando and Yoox. The online retailer also lately launched its own brand of athletic apparels as part of its clothing business efforts.
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According to reports, Amazon’s share in the apparel market is expected to grow to 8.2 per cent in the current year and further expand to 16.2 per cent in next five years. Currently, it is around 6.6 per cent in the US apparel market.
