Allen Solly has established its first store in the Middle East, marking a significant milestone that reaffirms the company’s global ambitions. The brand’s Middle Eastern debut is a 1,830+ square foot store located on the second floor of City Centre Deira in Dubai.
S. Pattabhiraman, Chairman of Kalyan Silks; Mahesh Pattabhiraman, Executive Director of Kalyan Silks; and Jacob John, President of Premium Brands of Aditya Birla Lifestyle Brands Limited (ABLBL), announced this opening in partnership with franchisee Kalyan Silks. Additionally, it is Allen Solly’s official introduction to UAE customers, bringing its distinctive design ethos to one of the world’s most vibrant retail spaces.
A premium brand owned by ABLBL, a business unit of the Aditya Birla Group, Allen Solly is inspired by its British roots in Nottingham—accentuated with modern fashion sensibility. The store in Dubai reflects this heritage with a carefully edited range of cutting-edge, expressive fashion that is both relevant to today’s style-conscious consumers.
Catering to the confident and laid-back spirit of the brand, the layout of the store incorporates rich wood textures, warm lighting, and bespoke experience zones. There are bold colour-blocked outfits, comfortable fits, and functional yet fashion-inspired pieces for the new generation’s preferences. Ranging from neat menswear basics and joggers to tailored blazers and clean officewear, the collection is designed for ease and versatility.
The regional premiere of Allen Solly Women, a line designed for Gen Z and millennial women, is a highlight of the Dubai debut. The brand is positioned to appeal to Dubai’s cosmopolitan clientele with its crisp silhouettes, vivid colour schemes, and transitional items ideal for work-to-evening attire. The collection is completed with the brand’s iconic handbags, which are designed with simple lines and materials reminiscent of the brand’s legacy.
In a statement, Jacob John commented on the milestone and stated that Dubai’s thriving fashion scene makes it a natural home for Allen Solly’s bold aesthetic and smart casual approach. This launch isn’t just about retail—it’s about creating a space where style meets self-expression. He added that they’re thrilled to bring their distinctive brand experience to the Emirates and look forward to growing their footprint across key fashion capitals globally.
S. Pattabhiraman added that they are delighted to partner with Aditya Birla Lifestyle Brands to bring Allen Solly to Dubai. The brand’s combination of British heritage and comfort-led fashion is exactly what matches this market’s modern sensibilities.
