Apparel retailer Aéropostale has announced a four-part metaverse activation in partnership with MetaversePlus, a Web3 development platform, in a move to leverage customer engagement within the metaverse.
The activation will begin by march 23rd with the launch of AeroPax, a collection of 30,000 non-fungible tokens (NFTs), each of which offers unique perks such as limited-edition apparel and promotions, and doubles as a digital pass to the forthcoming metaverse realm AeroWorld.
To promote the launch, Aeropostale will award 10 AeroPax holders with a Tesla. The second phase will allow users to claim avatars and collect in-game points to earn perks, while the remaining two phases have yet to be announced.
The effort suggests that brands are increasingly using Web3 activations to drive engagement through experiences and promotions. Aéropostale’s move could help it better understand its younger customer base and build a stronger connection with them.
“Through this partnership, we aim to make Aéropostale a leading brand in the Web3 space and help shape the future of community and customer engagement in the virtual world,” said Naushaba Moeen, executive vice president of lifestyle at Aéropostale parent Authentic Brands, in the release.
