US based activewear brand Adanola has entered the US physical retail market through a partnership with high-end health club Equinox. This marks Adanola’s first foray into brick-and-mortar retail in the United States, building upon its existing wholesale distribution network.
The collaboration allows US customers to purchase Adanola’s best-selling items and core collection both online and at select Equinox Shop locations.
Brand’s founder Hyrum Cook expressed his excitement and said that the partnership aligns with the brand’s vision of empowering individuals to look and feel their best. The partnership is expected to grow, with plans to expand product offerings and availability to more Equinox club locations in the future.
The Adanola Core collection is currently available at select Equinox Shops, including locations in major US cities like New York, Boston, Washington D.C., Miami, Chicago, Dallas, Austin, Los Angeles, and San Francisco, as well as online.
This move follows Adanola’s recent collaboration with model Kendall Jenner, which has further raised the brand’s profile in the US activewear market.
