As brands and supply chains seek greater sustainability, the denim industry’s demand for eco-responsible alternatives is growing rapidly. Lenzing has been working closely with such partners to counteract environmentally harmful denim prod

The industry needs to ponder on how skills are distributed across the organisation because, in many cases, there is an increased pressure on employees to be more multifaceted in their skill sets. Read a detailed feature on the subject as to

trueBrowns is a digital only brand, with 100 per cent online sales with multi-channel presence on third party retail platforms such as Myntra, Nykaa Fashion, Ajio, Jaypore etc., which contribute to about 95 per cent of the sales. But for 20

The more you talk to people about racism in practical life, the more you realise that these statements are overused and indicative of a backward approach - things the fashion industry itself supposedly detests. This feature addresses some o

Consumers’ sentiment plays a huge role in driving pro-environmental behaviour. This feature aims to analyse consumers’ emotional engagement and discrepancies when it comes to purchasing ‘green fashion’.

The National Statistical Office in 2018 put out a survey that showed the overall percentage of persons with disabilities in India is at 2.2 per cent of the total population. Even though this population is so big, the brands or retailers cat

According to the World Wildlife Fund,the worldwide demand for cotton, which is used in nearly half of all textiles, has led to over-farmed, barren land and soil erosion. In context to this theory, denim production is equally depleting for t

In this feature, we shed light on how each of the directions set by the recently concluded International Fashion Forum are going to impact the fashion and retail industry in the time to come.

On-demand, in comparison to ready-to-be-shipped model, allows brands and retailers to manufacture clothing as per demands. Does this look like a viable model?