Emerging market trends and newness in the BTS category along with thoughtfully connecting with parents will drive this season to prevail against all odds.

Devadas PM, Director, EFFICIENCIE, Consultants in Industrial Engineering, Operational Excellence and Lean Manufacturing, discusses some critical areas to re-look at in manufacturing, to survive the crisis.

Certain athleisure categories in bottoms have sold really well from mid-April till May ’20 which are sweatpants and leggings. Sweatpants sell out of overall assortments in USA apparel stores has gone from 6% in May ’19 to 11% in May ’

Amidst the dismal performance of the USA, it is obvious that all exporting destinations (except for Vietnam in Q1 ’20) lost their share significantly in the USA market. This happened as most of these countries were themselves facing lockd

Deep dive into the major collections and campaigns released by international and domestic players to uphold the Pride banner and subsequently support the LGBTQ communities across the globe.

According to reports, the global pet wearable market was estimated at US $ 1.6 billion in 2019, and is expected to reach US $ 1.8 billion in 2020. Pet apparel industry is one of the fastest growing markets in India. 5-6 years back, the mark

Black-owned brands are finally getting some space, but it isn’t enough. More bigwigs need to come forward and help them get their much deserved recognition.

Face masks have become essentials during the COVID-19 pandemic and tapping on this opportunity are high street fashion brands and home-grown ethnic labels. We discuss till what extent it is okay to capitalise on such an essential, along wit

Over 10 leading apparel brands sourcing from India have either filed for Chapter 11 bankruptcy recently or are going to do so soon! What does the future hold for Indian exporters?