Here is how CIEL Textile identified risks in 2020 and responded to those risks!

It is essential to assess whether ‘seasons’ as a concept is relevant anymore in the fashion industry by understanding the genesis and evolution of seasons as a concept in fashion, how it is one of the reasons for the retail apocalypse,

A new brand, Maikai, within a short span of time, has built a reputation for itself and is becoming consumer’s favourite just by virtue of word of mouth publicity. But what’s unique is that the brand is selling handblock sports bra.

The term mangineer is a combination of two words – ‘manager’ and ‘engineer’, which welds together the traditional roles of both an engineer and a manager – and is aimed at implementing lean and agile operational concepts even mo

Amongst the most appreciated applications of marketing research in the current scenario is the science of neuromarketing. Leading international e-com giants like Amazon, Forever 21, eBay and other e-com retailers are espousing advanced prac

Online to offline and offline to online to omnichannel, retail was always set to diversify and alter as per rising customer demands. However, the trend was developing at a certain pace and COVID accelerated the growth undoubtedly, opening u

Labelling, which distinctly spells out the country where the apparel or for that matter any product is produced, has long been a hallmark of quality. With time, quality parameters too have changed and today, a ‘Made in Italy’ or a ‘Ma

While economic reasons like fast rising labour costs and constraints of reaching the final destination are being cited as major factors driving apparel production back to Italy, the country states the marketing gains of ‘Made in Italy’

From Alia Bhatt’s kidswear brand to Shilpa Shetty’s DreamSS to a whole list of homegrown brands, India has seen an influx of new brands and labels since the pandemic. Fighting the negatives of the lockdown, these brands have remarkably