With the opening of its first location in Dubai, United Arab Emirates, Go Colours, a women’s bottom wear company owned by Go Fashion India Ltd., has made its debut in foreign markets.
Go Colours has teamed up with Apparel Group, one of the top retail conglomerates in the UAE, for its expansion. The brand’s carefully chosen product line, which includes leggings, jeans, pants, joggers and other basics for bottom wear, will be available at the new store at Silicon Central Mall.
This is a big step for the brand as it expands outside of India for the first time, Go Fashion CEO Gautam Saraogi said in a statement regarding the launch. In collaboration with Apparel Group, whose retail experience and robust presence in the area make them the perfect partner for this milestone, Go Fashion is thrilled to introduce its collection to Dubai’s varied and vibrant consumer base.
The CEO of Apparel Group, Neeraj Teckchandani, stated that the company takes satisfaction in spotting and developing brands with a lot of promise. The Group is eager to support Go Colours’ expansion throughout the Middle East and is thrilled to have them join this retail ecosystem.
Go Colours has a large network of more than 750 exclusive brand outlets, giving them a significant presence throughout India.
