Myntra is reportedly planning to reduce its delivery timings. The domestic fashion e-commerce major is said to be testing a four-hour delivery option. With the rise of quick commerce services, there is a growing desire in the Indian market for speedier deliveries, which is why this step is being made.
The Flipkart Group-owned business is reportedly testing a speedier delivery service in a few cities, including Bengaluru and New Delhi, according to a TechCrunch report. By the end of the year, Myntra intends to extend its four-hour delivery service to a number of Indian cities.
Myntra has historically delivered goods in two to three days. But over the last two years, the business has been progressively trying to shorten delivery times. For example, their Express service has been providing delivery within 24-48 hours in certain cities.
Myntra’s internal tests have shown that when quicker delivery times are offered, customer purchasing behaviour significantly increases. This result emphasises how crucial quick delivery is to increasing revenue and satisfying customers.
Fashion has always been a challenging area for Indian e-commerce companies because of the wide assortment and higher consumer rejection rates. For the duration of its rapid commerce service trial, Myntra is providing a more restricted assortment of products, even though it has 40 million yearly transactional consumers.
In the meantime, quick commerce is growing quickly in India, where companies like BlinkIt, BB Now, Zepto, and Instamart have combined annualised run rates exceeding $6 billion in gross merchandise value (GMV).
This increase has raised questions about how it would affect the larger e-commerce industry, which had sales of around US $ 50 billion in the previous year.
